Email Redesign for a Motion Control Company
HTML for email is a process that has unique challenges over traditional web design. Because of this, the original US Digital email selections were inflexible and limited to a single layout. I needed to update both the visual design options, create additional templates and upgrade the underlying HTML to meet the needs of marketing.
I identified and established four different email types, three layouts and one specific to product notification. The results revealed the need for visual design changes, writing proper HTML for email, inserting code for template use and establishing a workflow plus documentation so that others could develop and send emails with these tools if needed.
This redesign finally allowed US Digital to incorporate email marketing as an additional option in their promotional arsenal. The broader selection of custom template types allowed anyone with basic web experience to create and launch an email campaign, a process that was impossible previously.