Brand Redesign for a Liturgical Publisher
OCP (formerly Oregon Catholic Press) is a Liturgical publisher established in 1922. Our brand challenge was to modernize the logo and brand mark while honoring the publisher's established look and feel.
The "dove", as the icon was known internally, would carry over to the new brand. We also decided to reduce the company name to its initials, "OCP" and a new tagline based on external research would be introduced as part of the redesign.
Custom-made, calligraphic letterforms became the perfect solution for their religious significance, musical quality, and overall warmth. We presented a variety of different dove icons, but the decision was made to soften and update the original instead as a bridge between the old and new look. The original dove icon also contained within it other religious symbolic elements that were carried over.
The OCP brand redesign has been successful in honoring its past by keeping the dove icon while the introduction of calligraphic letterforms better mirrors an organization that crafts music, and liturgical publications from within its walls. The tagline only further synthesizing these tenets.
Ultimately, the overall rebrand modernized and strengthened the company's mission and purpose while retaining its heritage.