User Experience Redesign for a Daily Newspaper Website
I was hired by the Columbian to simplify the online news reading experience and assist in template conversion to the Python-based Ellington platform. The team had less than six weeks to complete the project.
The initial discovery phase revealed the best approach to take for navigation and layout. I redesigned the all-important masthead, simplified navigation, and reworked elements to mirror the newspaper experience. I also established a content hierarchy to create a visual flow to the page and created layout guidelines plus an area on the site was set aside specifically for them.
We developed a workflow where I would design static HTML/CSS templates which would be coded and submitted for testing with actual daily news articles. Select users could see the beta site skinned with the new layouts and could provide feedback in real-time. The new site went live in under six weeks as promised.
As expected, there was some slight initial user confusion in locating their favorite news section. However, overall feedback was positive and users commented that the site seemed more intuitive and easier to read. Along with its simplified design, the home page carousel featuring the top news is still in use today.