hero graphic

Evolution of Apple Ads

In high school I thought computers were big, boring machines that glowed green and white and required complex terms that I could never remember to get them to run. Apple's ads changed my mind.

Apple first started advertising its products in the late 1970s.
The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple.
These ads were text-heavy and light on images, as were many computer and technology ads from that era.
Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.
Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads.

Continue reading The Evolution of Apple Ads